A range of cookware developed for John Lewis own brand.
We proposed a number of concept directions based on reaching the balance between aesthetics, comfort, cooking performance, functionality and optimal use of materials.
We identified a number of potential materials and processes to provide high-quality and competitive pricing to sit in John Lewis's professional range of cookware.
I worked extensively to develop the chosen concept through early development to fully resolved design with John Lewis's manufacturing partners providing continual support to deliver the intended design to production.
Design by Seymourpowell