Pushchair System

A pushchair travel system concept created for a nursery retail client. Their existing range of products were sourced from various suppliers resulting in an incoherent look and feel. We explored and defined a design language and implemented it across a new product line-up for the client’s own-brand range of pushchairs

We worked closely with the client's in-house product development team of engineers and their supplier in China to thread the design through from concept refinement to production ready industrial design data

This project highlights the full journey, from concept and development, to physical modelling, engineering prototyping and manufacturer integration