The Beautiful Bottle is part of the 'bottle for life' project for the Cif cleaning brand. It complements Cif's Eco Refills to create a continuous use bottle for sale and delivery direct to consumers through e-commerce channels.
The elegant form is efficient in design featuring a flowing grip detail which also adds structural integrity to the rPET (recycled PET) material.
I worked on the 3D development and refinement of the concept through multiple phases and prototypes bringing together the visual design and volumetric requirements. I created the final surfaces used by the production team for tooling.
Concept by 1HQ
2020 Pentawards Bronze award winner