Bottle for Life / Cif
The Beautiful Bottle is part of the 'bottle for life' project for the Cif cleaning brand. It complements Cif's Eco Refills to create a continuous use bottle for sale and delivery direct to consumers through e-commerce channels.
The elegant form is efficient in design featuring a flowing grip detail which also adds structural integrity to the rPET (recycled PET) material.
3D development and refinement of the concept through multiple phases and prototypes bringing together the visual design and volumetric requirements. The final surfaces were used by the production team for tooling.
Agency: 1HQ Global
2020 Pentawards winner, 2 bronze awards